Master Technical SEO in 2024: 10 Proven Ways to Dominate Google SERPs
Technical SEO is very essential method in the field of IT industry. In the beginning, SEO used to be an element of website development, but step by step it progressed towards digital marketing and extended its significance globally. Taking one step forward, SEO nowadays is a revolutionized concept in the IT industry. Whereas websites and social media pages of a company are inclined to display their success story, SEO aids in bringing it to the attention of people.
Whether technical or non-technical, better SEO leads to greater visibility. In this blog, we present the top 10 Technical SEO hacks that can impressively enhance your website's performance. Let's explore and uncover the most cutting-edge Technical SEO strategies for 2024!
Technical SEO vs. Non-Technical SEO: The Definitive Comparison
Before learning Advanced Technical SEO Procedures, it is essential to have basic knowledge regarding categories of SEO. SEO is primarily of 3 categories:
On-Page SEO
On-page SEO (also known as on-site SEO) is the process of optimizing web pages and their content for search engines and users. It can aid in ranking pages higher on Google and pulling more direct traffic. Common tasks linked with on-page SEO involve improving search intent, title tags, internal links, and URLs.
Off-Page SEO (Non-Technical SEO)
Off-page SEO is a category of search engine optimization that utilizes off-site optimizations to optimize a website's or page's ranking in SERPs. Off-site optimizations take place outside of your site and involve link building, local citations, and more.
Technical SEO
Technical SEO is the procedure of making sure that a website is satisfying the technical requirements of present search engines with the target of enhanced organic rankings. Essential components of technical SEO involve crawling, indexing, rendering, and website architecture.
Let's explore the specifics of enhancing a website's technical SEO according to the latest trends of 2024.
10 Powerful Strategies to Enhance Your Website's Technical SEO
Here are 10 important SEO hacks that enhance observability and accelerate the indexing 10 times for any web page. Every technical SEO producer utilizes these hacks every day to increase the visibility of a webpage speedily.
Make A Methodical Website Structure
SEO is not an after-development procedure. Preferably, SEO methods have to be implemented right from the time of website creation. A well-organized website is crawled by the Google Crawler easily and speedily and when the Google bot is satisfied with your website design, it makes it rank higher in SERPs.
So, always make sure your web developer is maintaining an understandable and accurate content structure. Similarly, your website content must be coherent too.
Provide Meta Information To Every Web Page With The Focused Keyword
Commonly, technical SEO in digital marketing always gives importance to Meta Titles and Meta Descriptions and they individually give this task to their content writers. Meta Information is very essential for every web page.
Attractive Meta Titles and a persuasive Meta Description not only attract the Target audience to go on your webpage. Also, when the focused keyword is utilized properly in the Meta Title and Meta Description, it aids in enhancing the technical SEO.
Don't Overlook Schema Information
Schema information or structured information is a set of codes that tells the category of content and its types on the webpage. Making well-constructed schema data tags aids the crawler in acknowledging your webpage and how appropriate it is to the particular audience. So, always give attention to the schema data. Although there is no problem if you don't have an SEO team to produce appropriate data, then you may employ an SEO company in India to aid you with your Technical SEO.
Don't Undervalue Breadcrumbs
Creating breadcrumbs is an easy but very efficient method for enhancing technical SEO. Breadcrumbs not only upgrade user experience, but also aid the crawler to acknowledge, classify, and navigate the content on your webpage.
This enhances the technical SEO of your website. Therefore, a top-notch SEO Company in India would recommend utilizing breadcrumbs for your website.
Use Strong Interlinking On Your Website
Internal linking is an effective practice for Technical SEO. Internal links are any links from one page on your website to a different page on your website that aid the reader in landing on the relevant web page of the same website. Imagine the home page of a Roundpay. The page has a section titled "Our Services," which lists all the services the agency offers. Each service in the list is hyperlinked to its dedicated page with more detailed information.
Create Appropriate Anchor Text
Now let's talk about Anchor Text. Anchor text is the element of the internal linking procedure. It is an important component of technical SEO in on-page SEO. Anchor text signifies a piece of clickable text that directs the user to a web page. Anchor text covers the actual URL of the linked page.
For Example:
Explore Roundpay's Software Development Services to grow your fintech business.
In this example, "Roundpay's Software Development Services" serves as the anchor text, directing users to the Roundpay service's page.
Optimize Core Web Vitals
Not long ago, Google introduced its Core Updates in March 2024. Under the update, Google focused on User Experience, Content Quality, Original Content, and Page speed load-time. As a consequence, so many websites that utilize AI-generated content in bulk, plagiarized content, and meaningless content and have a low-speed load time were de-indexed. Therefore, it is very important to follow the Google Core Updates in 2024 and utilize the best SEO services to improve your website.
Perform Thorough Website Audits
Keeping the page speed and content aside, the whole website needs a thorough website audit. Website audit involves evaluating the following
SEO Analysis:
- Keyword analysis and optimization
- Meta tags (title, description) evaluation
- URL structure
- Internal linking
- Backlink profile analysis
- Content quality and relevance
- Image optimization (alt tags, size, format)
Technical Analysis:
- Site speed and performance
- Mobile-friendliness
- HTTPS status and security
- Crawlability and indexing
- XML sitemap and robots.txt file
- Broken links and redirects
- Structured data and schema markup
Content Analysis:
- Content uniqueness and plagiarism checks
- Readability and engagement
- Duplicate content issues
- Content gaps and opportunities
User Experience (UX) Analysis:
- Navigation and site architecture
- Design and layout
- Call-to-action (CTA) effectiveness
- User engagement metrics (bounce rate, time on site)
- Accessibility compliance
Performance Analysis:
- Loading times for different pages
- Server response times
- Performance on different devices and browsers
Conversion Rate Optimization (CRO):
- Landing page effectiveness
- Forms and lead generation elements
- E-commerce functionality (if applicable)
- Funnel analysis and drop-off points
Analytics Review:
- Google Analytics setup and data accuracy
- Goal and event tracking
- User behavior analysis
Social Media Integration:
- Social sharing buttons
- Integration with social media platforms
- Social media activity and engagement
Compliance Check:
- GDPR and privacy policy compliance
- Terms of service and other legal requirements
By conducting a comprehensive website audit covering these elements, you can identify areas for improvement and enhance your site's overall performance and user experience.
Provide XML Sitemaps and Robots.txt to Google
Getting into more details, to enhance the SEO of your business website, you will have to submit XML Sitemap and Robots.txt to Google Crawler.
XML Sitemap: XML Sitemap as the name signifies, is a document in eXtensible Markup Language. This code aids the crawler to acknowledge which pages of your website and how many of them should the crawler index. It demonstrates the whole framework of your website to the crawler. Therefore, submit a complete and appropriate XML Sitemap for your website.
Robots.txt: The robots.txt file serves the opposite purpose of an XML Sitemap. An XML Sitemap determines which pages of your website have to be crawled and indexed., Robot.txt determines the pages that do not need to be crawled and indexed. Therefore, when submitting an XML Sitemap, ensure that you also submit Robots.txt. This ensures clarity for the crawler, preventing confusion.
Bring Order Through Canonicalization
Canonicalization in SEO means the procedure of determining the favored or canonical version of a webpage when various versions of that page exist. The aim is to combine signals and ranking equity (like backlinks and authority) into a sole, canonical version, in that way keeping away from issues regarding duplicate content and making sure that search engines acknowledge the primary and favored URL for a particular piece of content.
Wrap Up
In this article, we acknowledged the top efficient and easy Technical SEO Methods to enhance the technical SEO of your website in 2024. By implementing these easy SEO hacks like content revamping, keyword distribution, metadata updates, and appropriate interlinking, you can enhance your rankings on Google SERPs and save your site from inappropriate indexing. Therefore, choose either an in-house or outsourced website audit today and make sure your website utilizes all the methods mentioned above.